If you sell your products or services through a decentralized distribution channel, it is not always easy to monitor your corporate identity. Motivated sellers, after all, like to push their own business. And in their enthusiasm they sometimes trample over your house style. Web platforms for distributed marketing allow you to remain in control.
How does it work?
You make marcom materials available to your sales channel on a web platform. That could be anything from simple flyers to full campaign scenarios. Your local resellers can customize the materials – to the extent that you allow them to do so.
A user-friendly web application is one of the cornerstones within distributed marketing.
Your distributors only need to log into the application, and are then guided step-by-step through the creation of their own leaflets, e-mailings, newsletters, brochures, direct mailings, catalogues, POS materials, … To do that, they will use the elements made available by your marketing department and add their personal information.
This allows them to create personalised, powerful and attractive marcom materials in line with your corporate identity.
By offering access to such a web application, you increase the communication power of your sales channels and your partners feel permanently bonded to you. Moreover, as the central organisation, you can retain control of house style, content and budget more easily and with much less work.
Distributed marketing in brief
- For organisations with a franchise or branch network.
- Personalise and order on the basis of templates.
- User-friendly, intuitive web application that anyone can use.
- Perfect control of house style.
- You retain control.
- Professional marcom materials for everyone.
To find out more, contact us or order a Free Quickscan to identify how your existing marcom operations can benefit from automation.