Why would we put our marketing automation solutions in the cloud?
Cloud computing is definitely one of the fundamental drivers of change in today’s enterprise computing environment. For our customers, deploying marketing automation applications outside of their IT infrastructure is an opportunity.
It’s faster, requires less internal resources, and just makes sense in these times of shrinking marketing budgets & teams.
Don’t take our word for it, see what the Saugatuck has to say about this. Saugatuck is a specialized IT consultancy based in the US, Europe and Asia.
They have just completed their 2012 Saas/Cloud survey.
“One of the most important themes in the report, based on our Saugatuck’s analysis, is that the use of SaaS is shifting quickly from being cost-driven to being a means of enabling more effective and efficient business operations.”
See this news link for the report excerpt